Write presentations are important in the business world today.
That's something we know in this lesson we'll continue the topic by describing a few types of corporate
presentations we can have.
Each is prepared to serve a specific purpose.
One of the most common types of presentations you must prepare professionally is a sales oriented presentation.
Also known as a sales pitch.
These presentations are typically used by companies to win new business.
This is the bread and butter of salespeople.
It is one of the most common documents you will see in any industry.
For example in investment banking.
Pitch books are prepared to serve as the basis for discussion in all client meetings.
You put together a sales presentation before meeting a client to demonstrate your expertise and capabilities.
The extensive research carried out and the resulting expertise you have to advise the client on a specific
project and add value.
This facilitates clients understanding of your message as it is much easier to explain an idea and highlight
the benefits of a product or service.
If the communication is not just verbal but also visual with charts and pictures emphasizing the message
being delivered another setting in which we need presentations are board meetings.
If you work for a large company and you are part of one of its departments like supply chain or marketing
you must brief the board of directors or top management regarding the development of key projects such
presentations can be handy for board members and top managers as they are busy people with responsibility
for million and billion dollar businesses who need to multitask and think about hundreds of things every
hour of every day.
Keep things under control 24/7.
Solve complex issues and lead their teams and organizations to success.
Therefore they must be updated on recent performance as quickly effectively and efficiently as possible
and strong communication skills are highly appreciated by them.
Budget presentations prepared by the financial or accounting department of a corporation are frequently
the focus of top decision makers in companies.
The budget is an important step in business planning and strategy formulation and her presentation is
an effective format to deliver this information to key decision makers at top management and board level
who need to discuss and approve the budget.
When discussing the budget each line item is important and a well-prepared presentation helps decision
makers understand the basis of preparation of projections and the underlying hypotheses supporting the
budget.
So that's another context in which presentations are helpful.
OK what about investor presentations.
Have you heard of them.
These are documents prepared by the Investor Relations team of a publicly listed company that aim to
update shareholders regarding the latest company developments in performance.
They are compulsory for all listed companies.
This next item looks like an aside but will include it.
Are you sure they are compulsory.
This is one of the key documents commonly used in Investor Relations and made publicly available.
You can familiarize yourself with it.
If you check any big listed companies web site it is usually in the Investor Relations section with
annual and interim financial reports.
As you can see presentations are used in nearly every industry and corporate function to communicate
business information internally and externally.
Don't worry even if you have no idea how to prepare a complete corporate presentation we will teach
you how to do that.
Stay tuned for the rest of the course and we will give you the tool kit to prepare state of the art
presentations and some examples and best practices straight from one of the most demanding and sophisticated
professional fields where presentations are widely used.
Investment banking.
This is where we have gained most of our experience and we will be happy to share it with you.